Thought Leadership & Executive Engagement
Turn Expertise into Influence, Relationships and Market Opportunity
The Analyst + Consultant Advisory Network (ACAN) helps technology companies transform their expertise into credible thought leadership, meaningful executive relationships and greater market visibility.
Our Thought Leadership & Executive Engagement programs connect organizations with independent analysts, industry experts and enterprise leaders through four distinct offerings.
Each can be delivered independently or combined into an integrated program built around your market, audience and strategic objectives.
Four Ways to Engage Your Market
Executive Leadership Roundtables
Build Relationships
Engage senior enterprise decision-makers in highly curated, peer-level discussions focused on their priorities, challenges and strategic investments.
Industry-Focused Webinars
Educate the Market
Bring together your organization’s technology expertise and an independent industry expert to address the issues that matter most to your target audience.
Research Notes
Build Credibility
Create an independent analyst or industry-expert perspective on an important technology trend, market development, company strategy or industry challenge.
Executive Podcasts
Extend Your Voice
Bring executives together with experienced analysts and industry experts for focused conversations that transform expertise into accessible and shareable thought leadership.
Choose One—or Build an Integrated Program
Every organization has different objectives.
Each ACAN offering can stand alone. A client might engage ACAN for a Research Note supporting an important announcement, an Executive Podcast featuring a senior leader, an Industry-Focused Webinar targeting a particular market, or an Executive Leadership Roundtable designed to develop relationships with senior decision-makers.
For organizations seeking greater impact, ACAN can combine multiple offerings around a common strategic theme.
One Topic. Multiple Opportunities for Engagement.
Establish an independent market perspective.
Executive Podcast
Bring the topic to life through an executive conversation.
Industry-Focused Webinar
Extend the conversation to a targeted industry audience.
Executive Leadership Roundtable
Engage directly with senior industry decision-makers.
Programs can be combined in whatever sequence best supports the organization’s objectives.
Industry-Focused Engagement
ACAN can develop programs around specific industries, including:
Healthcare & Life Sciences
Financial Services & Insurance
Oil & Gas & Energy
Retail & Consumer Markets
Manufacturing
Technology
Transportation
Additional industry programs can be developed based on client requirements and the availability of appropriate ACAN analysts and industry experts.
From Thought Leadership to Market Engagement
Great thought leadership should do more than generate content.
It should create conversations.
Those conversations can build credibility, develop relationships, provide market intelligence and create new business opportunities.
ACAN combines independent analysts, experienced industry experts and targeted executive engagement to help organizations reach the audiences that matter most.
Start the Conversation
Let’s discuss the audiences you want to reach, the industries that matter most and the conversations you want to lead.