Rick Greenwald
Former Gartner Senior Director Analyst | Technology Expert |
Author & Consultant
About Rick
Rick Greenwald is a highly respected technology expert with more than 20 years of experience in the software industry. Formerly a Gartner Analyst, Rick has an extensive background working with leading technology companies, including Data General, Cognos, Gupta Technologies, and Oracle. With over 10 years of expertise in marketing and competitive analysis, Rick has become a trusted advisor on technology trends, market positioning, and product strategies. He has authored 18 books on technology and technical selling, and has worked managing and mentoring sales teams while delivering training and lectures to global audiences. His deep understanding of both the technical and sales sides of the software industry allows him to provide actionable insights for businesses looking to thrive in a competitive landscape.
Expertise
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Competitive Analysis & Market Positioning: Providing strategies to help organizations understand and outpace competitors in the technology market.
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Technology Trends & Insights: Offering in-depth analysis of emerging trends in the software and tech industry.
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Problem Assessment and Remedies: Helping to spot potential errors and flaws in approaches and how to correct for them.
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Sales Consulting & Training: Developing and delivering world-class training programs for sales teams, enabling them to effectively engage and sell technology solutions.
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Author & Thought Leader: Writing extensively on technical selling and the intersection of technology and sales.
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Writer and Editor: For technical, marketing, and sales materials.
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Sponsor Benefits
Collaborating with Rick Greenwald provides sponsors with:
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Strategic Insights: Expert analysis of competitive landscapes and market trends that drive business decisions.
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Sales Enablement: Training programs and sales strategies that empower teams to communicate effectively and close more deals.
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Content Creation: Leverage Rick’s experience as an author to develop high-quality content that showcases your technology’s value.
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Industry Influence: Benefit from Rick’s extensive network and reputation within the software and technology industries.
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Highlights
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Former Gartner Analyst: Specialized in technology market analysis and competitive strategies for the software industry. Key member of Magic Quadrant and leader of Critical Capabilities for DBMS for 5 years.
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35+ Years in Software Industry: Worked at major companies such as Data General, Cognos, Gupta Technologies, and Oracle.
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18 Published Books: Authored several books on technology and technical selling, becoming a recognized thought leader.
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Sales Consultant & Trainer: Extensive experience training and managing sales teams across the globe.
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Resources
Featured Books:
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Testimonials
"Rick Greenwald’s competitive insights helped us reshape our product positioning and achieve greater market penetration. His expertise in the software industry is second to none."
— VP of Product Marketing, Enterprise Software Company
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"Rick’s training programs transformed our sales team. His deep understanding of both technology and sales strategies made all the difference in closing high-value deals."
— Director of Sales, Global SaaS Provider
Connect with Rick
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Follow Rick: [LinkedIn]